Since February 2018 there is a new touchpoint for African tribal art. Under the address www.tribute-gallery.com tribal art objects from private, partly internationally renowned collections are offered. Initiator and operator of the gallery is Alexander Dorn, who came into contact with tribal art about 15 years ago.
Tribute Gallery is a purely online gallery, so it takes place exclusively on the Internet. "This is our most important strategic aspect," says marketing expert Alexander Dorn. "As an online gallery, we can focus on developing quality, functionality, sales and service right from the start, rather than dealing with the costs and risks faced by traditional galleries. This advantage and our high understanding of the great opportunities that digital distribution offers to sellers and buyers and of course our passion for tribal art will make Tribute Gallery a strong brand".
The Internet has become very specialized in recent years. Also high-quality tribal art takes place there today clearly more. "And I am convinced that business will continue to shift to the Internet," says Dorn. "Marketing, analysis and logistics tools as well as legal framework conditions are available at a high level - not least for this reason the trust of Tribal Art interested parties in this distribution channel is constantly growing. In such a dynamic environment, newcomers like Tribute Gallery can develop successfully. That motivates me."
Of course, at Tribute Gallery, the personal contact with an object at the end decides whether one actually buys it. "You can't buy tribal art without holding it in your hand," Dorn continues. "Ideally, you can watch it even at home. Therefore, each of our customers can inspect delivered objects for 2 weeks before making a final decision.
The premiere of Tribute Gallery was a success. More than 5,000 people have visited the site for an average of 8 minutes. Sales and of course subscribers to the pre-sale newsletter are developing well. Alexander Dorn: "I was surprised by this good start. I was particularly pleased with the long length of stay and the fact that many visitors have already come from abroad. After all, the international public is the reason why collectors sell their items through Tribute Gallery. We will gradually expand these positive aspects."